Lit House Cannibas Co. Logo Design

Creating a logo for a cannabis company begins with understanding the brand's identity and values. It’s essential to gather information about the target audience, the company's mission, and how they wish to be perceived in an increasingly competitive market. The design process typically starts with brainstorming and sketching various concepts. Keeping in mind the industry’s unique characteristics, I focus on conveying a sense of calm, wellness, or modernity, capturing the essence of cannabis culture while ensuring the design is professional and approachable. Color selection plays a crucial role, with greens often symbolizing growth and health, while earthy tones can evoke a natural quality.